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| Advance client relations with educational,
informative and detailed FINRA reviewed sales ideas. These one-page investment
concept hand-outs serve as an effective resource that help facilitate ongoing
communication and strong relationships with clients. Partner with a third party
resource that investors respect and discover the benefits of Morningstar
Advisor Sales Ideas. Educate your clients, save time, focus on client
relationships, and enhance marketing efforts. |
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| October 2009 | X Games |
| Diversification is perhaps the simplest and most popular investment concept, but in times of severe economic trouble, it may appear to lose its effectiveness. During the recent financial and credit crises, investors saw their portfolios tumble and started to fear that diversification was dead. It is true that a widespread decline in the economy affected most asset classes, but diversification, far from being dead, may still offer protection against extreme losses. The image illustrates the percentage of mutual funds and stocks that lost more than 75% and the percentage of funds and stocks that lost more than the market in 2008. |
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| November 2009 | Fight or Flight |
| The recent market downturn caused some people to shift their investments from stocks and mutual funds to risk-free instruments. Despite providing some safety from market volatility, this strategy comes with some downsides. The image illustrates the current rates for fixed-income investments with varying maturities, along with the average inflation rate over the last 10 years. |
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| July 2009 | Sleep Aid |
| The recent market volatility has caused great concern among investors. While a long-term investing strategy may prove successful in keeping portfolios well positioned regardless of what direction the market takes, a conservative asset allocation fund may help soothe anxiety for those investors struggling to fall asleep at night due to major market movements, but still seeking growth of capital. The image illustrates the range of monthly returns over the period 1970 to 2008 for five fund category averages. |
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| August 2009 | Traffic Jam |
| A well-diversified portfolio is based, in part, on the low correlation between its constituent asset classes. If this correlation changes, the portfolio may not be as well diversified as the investor previously thought. This is what happened during the current downturn: Because correlations between many asset classes went up, the diversification benefit was diminished. The image highlights the correlation of nine asset classes with the market for three time periods: before the current downturn, during the current downturn, and for the entire period since January 1980. |
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Manager's View Participants

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