Carl Richards and Cathy Curtis have written eloquently about financial advisors' (financial planners,' you pick the label) image in recent columns. The gestation was the comments section of a Your Money column in The New York Times, which was filled with disdain for advisors. As the article was in the NY Times, more cynics may have opined negatively due to their own personal experiences with brokers (and other Wall Street types) residing in New York City. We all know there are many outstanding planners across the country. It is difficult for the public to locate fee-only, fiduciary, client-first CFP®s. Fee-only planners' marketing budgets pale in comparison to the fog-horns of Wall Street.
Undoubtedly, differentiation is critical in the RIA space for the industry to survive the recent scandals. Pending new regulatory legislation could further place a wall between investors and their advisors in regard to differentiation, as brokers appear to have the upper hand in commoditizing the business and the labels attached to fee-only planners. More  |